As a business owner you're probably barraged by offers of help to grow your business. Search Engine Optimization (SEO) services, special deals from circulars, magazines, local TV and radio stations, and even agencies that want to generate some buzz, do social media marketing, or implement the latest fad.
It's no surprise that you struggle to sort the wheat from the chaff. You can't afford to waste money on unproductive dead-ends, but you have a sense that opportunities are passing you by. Perhaps an Internet-savvy upstart has invaded your market.
Technology is changing so rapidly that you're caught in a pincer between your desire to move forward, and your uncertainty in knowing what to do. You've probably paid for help in the past and it hasn't delivered the results you wanted. There's a reason for it.
Everything we mentioned so far is either a strategy, or a tactic. You do need strategy and tactics in order to move forward, but focusing on these will not get you the traction you want. This is because strategy is what you intend to do, tactics are how you intend to do it, which leaves the most important question unasked: why?
System Driven Growth
We've examined the sales process and realized that there is a way to stack the numbers in your favor. Just a 1.6% monthly improvement in four key areas will double your income in twelve months. System Driven Growth is a process and methodology for continuous improvement.
Each project must have a business objective, which is your reason why. Each of your business objectives must map to a measurable outcome. You follow a disciplined process, allowing the numbers to tell you what works. When you do this, your work is based on principles.
Principles provide clarity. They pierce the fog of uncertainty. (We talk about this extensively in our book Compound Growth.) Decisions can now be made with calm assurance. System Driven Growth is based on principles. We specialize in online strategies, but our approach can be used offline. Principles hold true regardless of media, or format.